The solution is a Sports Media Center

In collaboration with SEFAB (Sport and Entertainment Factory), Norkring has established a Sports Media Center (SMC). The content is made available to all clubs and media partners via a Media Asset Management (MAM) system. To ensure quick access to the content, we have created a strong infrastructure made up of both fibre optic cable and wireless networks. All stadiums and locations are linked together, allowing you to transmit from the production of content in the stadium to playout and in sync with all platforms, both for the ones using an app in the stadium and those watching the match at home. Analysis and tracking solutions are included as well as an archive of SEF’s content. The clubs gain access to important metadata, allowing them to analyse matches and players. The content is also made available to media partners and rights holders.


The content is stored securely and can be uploaded by you, rights holders and media partners whenever and wherever you want. We take responsibility for ensuring the content is transmitted safely, securely and in sync.

SEF has now chosen a technical platform that is future-oriented and designed to enhance the football experience, whether you are watching the match from the stadium or in your living room. The solution connects all the stadiums together in the same network, allowing content to be exchanged and offering first-rate services for all the clubs in Allsvenskan and Superettan leagues. Norkring is the full service provider of the solution and is responsible for its operation

Services we provide for this solution: NorkringLive, Norkring Arena Streaming

Contact us

Torbjørn Østli

Torbjørn Østli

Director of media services

Phone +47 415 14 550 Mail
Pål Kristiansen

Pål Kristiansen

Media Services

Phone +47 950 83 038 Mail