(1th of January 2015) Norkring will contribute to Plan Norway’s struggle against child marriage.
In a three-year collaboration, the broadcast provider will support a project in Zimbabwe in which Plan will use radio broadcasts to change attitudes to child marriage.
Earlier this autumn, Plan Norway ran a major campaign aimed at child marriage #stoppbryllupet (#stopthewedding), which got many Norwegians involved and achieved worldwide attention. The secretary-general of Plan, Olaf Thommessen, is very happy to collaborate with Norkring, Norway’s leading provider of broadcast services and networks for television and radio, in its ongoing battle to prevent girls having to marry as children.
“Every day, 39,000 girls are wed against their will. This is a battle that will not be won in a week or during a campaign period. We need more support for projects of this type and are very grateful that Norkring wants to engage with us”, says Thommessen.
The Zimbabwe project is about helping girls who live an everyday life marked by violence, sexual abuse, child marriage and a lack of education. Plan’s tactics include using radio to communicate the harmful consequences of this, and to change discriminatory attitudes towards girls.
According to CEO of Norkring, Torbjørn Ødegård Teigen, it was Norkring’s employees who wanted the company to cooperate with Plan Norway. The #stoppbryllupet campaign had caught the attention of some of the staff, who became interested when they heard about the aid organisation’s use of radio in the project.
“Our employees are passionate about radio, but here in Norway we use it for entertainment and as a source of news; it is a pastime activity. This project gives us a different perspective. We see that people need radio, and in some cases, what is being said on the radio helps save girls from being married off. It’s great that we can contribute to that”, says Teigen.
Norkring will contribute NOK 350,000 annually for three years to Plan’s project in Zimbabwe. Teigen says that the employees are very committed to the fight against child marriage and there is an impatience in the company to get started with the collaboration.
“The contract with Plan Norway has just been signed, and we are already getting questions about what will happen next. We wanted our employees to take ownership and they are proud to support this”, he says.
Head of Communication at Norkring, Ingrid Dietrichson: firstname.lastname@example.org, mobile: +47 905 66 471
Communication consultant at Plan Norway, Ida Sem Fossvik: IdaSem.Fossvik@plan-norge.no , mobile: +47 93 63 09 82.